For 10 years, Maxwell Murphy led Penguin Magic, the largest magic retailer on the Internet. He sold millions of dollars of magic, produced dozens of best-selling products, worked with many of the top inventors in magic, and even lived on top of a magic factory in India. There is no one who knows more about marketing magic than Maxwell Murphy.

Historically, magic inventors haven’t fared well. Dealers and distributors have had an information advantage, and often times, they’ve used it. Countless inventors have settled for 1/10th of what they could have earned. This book levels the playing field. Maxwell opens his playbook and his Rolodex, so you can succeed as a magic inventor and help take the industry to the next level.

• How big is the magic market?
• How many units can I expect to sell?
• How does pricing work? Wholesale? Retail?
• What kinds of deals are out there for magic inventors?
• Should I self-produce?
• What product format should I choose?
• How can I bring my idea to life?
• Who should I work with?

• The Six Different Magic Customers
• What the Big Name Magic Inventors Did
• How to Maximize the Size of Your Deal
• The Most Important Terms in Any Contract
• Three Questions to Ask During Production
• Why the Smallest Ad is Often the Best Deal
• Strategy for Maximizing Sales of a New Item
• What's the Magic Market Going to Look Like in 100 Years?
• Profiles of Key Players in the Magic Industry