Every book tells you to do it. Take notes. Write it down. Document your ideas. But ideas come at the strangest times: in the middle of a movie, during conversation, at lunch-none of your ideas will ever be forgotten again.

Announcing Cardfolio.

Sleek. Understated. Convenient.

This leather attaché is made to our exact specifications in soft, premium black leather. It holds a pack of cards, a pad of paper, and a collapsible Zebra pen. Cardfolio zips closed for privacy and exhibits your business card in a front-load window. Finally, you have a way to practice, experiment, invent, and REMEMBER your ideas.

The Zebra pen included in Cardfolio took us ages to locate, and it's just the kind of pen a magician should write with. It's an attractive black and silver pen that expands to reveal its ballpoint. This gadget-pen is heavy and just the sort of pen your best ideas deserve to be documented with.

Cardfolio is obviously for the close-up magician who thinks seriously and critically about his own work.