On your command, cause an ordinary, borrowed bottle to collapse.

In early December of 2009, a video was made by a magician named Eric Ross, and the effect was entitled CRUSH. What was witnessed was a miracle.

You focus your attention. You stare with intent and precision. And suddenly, and slowly, the a platic bottle begins to CRUSH. They hear it. They feel it. It happens without warning, entirely under your control.

The DVD teaches TWO complete methods, one of which requiring NO gimmicks of any kind. Perform it with a borrowed bottle. A Pepsi bottle. A water bottle. Any bottle.

Hold the bottle in your hands. Put the bottle in your spectator's hands. Put the bottle on the table. The choice is yours. It CRUSHES. The DVD was shot on location in New York City. Both methods are tried, true, and work in REAL environments. Don't want to carry around a gimmick? You DON'T have to.

CRUSH is suitable for close-up, parlor, or stage performance, and via a combination of methods, is workable for just about ANY environment. Own one of the hottest releases of 2010!